As part of the campaign, Disney and Xbox 360 launched the “It’s More Fun Time” with the Jonas Brothers Sweepstakes. Open to kids age 8 and up, the sweepstakes provides one lucky winner and a friend the grand prize of an Xbox 360 video game and entertainment system from Microsoft and the experience of playing Xbox 360 with the Jonas Brothers. Sweepstakes entries are accepted at Disney.com/MoreFunTime or by texting XBOX to DISNEY (347639) –message and data rates may apply.

Tricia Wilber, executive vice president, Disney Media Sales and Marketing, said: “This campaign is an example of how we can partner with clients in a creative approach to leverage Disney’s powerful kid-driven, family-inclusive media platforms, and the widely appealing Jonas Brothers who bring their authenticity as Xbox 360 players and their superstar momentum to the sponsorship.”

Fans also invited to produce and upload their own video telling the Jonas Brothers how they spend their “More Fun Time.” Videos can be completed with one of the many pre-recorded responses from Jonas Brothers to reflect an actual “virtual chat” with Kevin, Joe and Nick Jonas. Select videos will be posted at Disney.com/MoreFunTime, where guests can vote for their favorite user-generated video.

In conjunction with this campaign Xbox LIVE members will receive a single episode of the Jonas Brothers hit series, “JONAS,” free to view on Xbox LIVE Zune Marketplace through December 31, 2009. No longer solely a video game console, Xbox 360 is a full-blown entertainment system with “more fun” for everyone. Consumers can connect with friends and family via Twitter and Facebook, enjoy thousands of instant HD movies in full 1080P, and listen to their favorite tunes on Last.fm – all on Xbox 360.

Dominos has a new promotional campaign to the next level and they took it to the next level. This is definitely their “hottest” campaign yet!

Domino’s rented a helicopter and flew over 1,000 of their new Chocolate Lava Crunch Cakes to Mount St. Helens for tourists to enjoy as they took in the views of America’s favorite volcano.

Unfortunately, there are no Dominos in the area, so they went extreme and hired a local helicopter. The tourists had the chance to enjoy the Chocolate Lava Crunch Cakes while they took in some of the best views in the world from Mount St. Helens.

To celebrate this occasion, Dominos is also offering a deal for the launch of the cake, offering a free Chocolate Lava Crunch Cake with every order of their new Pasta Bread Bowls. Not only do I want to try the cake, but I have been wanting to try their new Pasta Bowls, so this is perfect!

Check out this video clip of the Domino’s team packing up the cakes and taking them over to Mount St. Helens.

Also in celebration of this brand new promotion, I have one Domino’s $15 gift card to give away. Here are the rules of the contest:

• One entry: Leave a comment (with a valid email address) stating what you think of this campaign and you will get one entry.
• One entry: Tweet this contest and come back to this post with your link.
• One entry: Blog about this contest and come back to this post with your link.
• Contest starts today (August 17) and ends August 24th.
• Contest only open to North American residents.

Good Luck!

Image Credit: New Media Strategies